About the Foundation
＞ About the Foundation ＞ Vision - Strategic Framework
About the Foundation
Vision - Strategic Framework

  • MISSION Mission

    Reborn as a
    High-Quality Cultural Tourism City

  • VISION Vision

    Happy through Culture and Arts
    Joyful through Tourism - The City of Dreams, Ulsan

Core Values

FAIRNESS Fairness, CREATIVITY Creativity, SUSTAINABILITY Sustainability, PROFESSIONALISM ProfessionalismFAIRNESS Fairness, CREATIVITY Creativity, SUSTAINABILITY Sustainability, PROFESSIONALISM Professionalism

5 Strategic Directions

Starting from the top clockwise: Practice management based on trust and communication, Realize a creative city with artists, Develop sustainable specialized tourism content, Strengthen competitiveness in the new growth MICE industry, Create a cultural city enjoyed by everyoneStarting from the top clockwise: Practice management based on trust and communication, Realize a creative city with artists, Develop sustainable specialized tourism content, Strengthen competitiveness in the new growth MICE industry, Create a cultural city enjoyed by everyone

9 Strategic Tasks

  • Innovation management of
    Trust and Communication to create future value

  • Enhance the Foundation's role
    for organizational innovation centered on performance

  • Secure competitiveness for
    UECO Global MICE Platform

  • Establish and expand a fair and stable
    arts support ecosystem

  • Open Cultural Arts Education Support
    and Cultivate Professional Talent in Culture and Arts

  • Build a platform for cultural communication

  • Create a sustainable tourism ecosystem

  • Discover and nurture
    Ulsan-style tourism content

  • Discover and foster
    region-specific exhibitions and conventions

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